Social Media Specialist

Role Overview

Key Responsibilities
- Manage end-to-end social media platforms including Instagram, Facebook, LinkedIn, YouTube, and other relevant channels
- Plan and execute engaging content ideas aligned with brand campaigns, trends, and audience behaviour:
- Coordinate and manage shoots whenever required, including shoot planning, execution support, and content coordination
- Handle influencer collaborations, creator outreach, and coordination activities Build and manage brand collaborations with clubs, cafes, communities, events, gyms, and relevant partners
- Work on increasing engagement, followers, reach, and overall brand visibility across platforms:
- Coordinate with graphic designers, video editors, content writers, and marketing teams for smooth content execution
- Stay updated with social media trends, viral formats, competitor activities, and trending content ideas:
- Manage community engagement including comments, DMs, audience interaction, and social media communication
- Assist in campaign ideation, product launches,



and digital branding initiatives:
- Monitor content performance, engagement insights, and platform growth regularly
- Support execution of on-ground marketing and influencer-related activities whenever required

Requirements:
- 3-6 years of experience in Social Media Management or Digital Marketing
- Strong understanding of Instagram trends, reels, audience engagement, and social media growth strategies:
- Good communication, networking, and coordination skills
- Creative mindset with strong execution ability and ownership approach:
- Comfortable with shoots, influencer handling, collaborations, and on-ground brand activities
- Ability to work in a fast-paced startup workplace Good understanding of content planning and digital branding

Preferred Skills
- Influencer handling and collaboration management experience
- Basic understanding of Meta Ads and campaign performance tracking
- Experience in brand tie-ups,

📌 Social Media Specialist (Delhi)
🏢 Starcap Wellness
📍 Delhi