Job Summary

Key Responsibilities
- Develop and execute digital marketing strategies for multiple clients.
- Plan, create, and manage campaigns on Meta (Facebook & Instagram), Google Ads, LinkedIn, YouTube, and other digital platforms.
- Optimize campaigns to improve ROI, lead generation, and brand awareness.
- Conduct keyword research and implement SEO strategies to improve website rankings.
- Manage social media accounts by planning content calendars, scheduling posts, and engaging with audiences.
- Coordinate with graphic designers, video editors, and content writers for campaign creatives.
- Monitor website traffic and user behavior using Google Analytics and Google Search Console.
- Generate monthly performance reports with actionable insights and recommendations.
- Stay updated with the latest digital marketing trends, platform updates, and best practices.
- Conduct competitor analysis and identify growth opportunities.
- Work closely with the sales and client servicing teams to understand client objectives and deliver successful campaigns.

Required Qualifications




- Bachelor’s degree in Marketing, Business Administration, Mass Communication, or a related field.
- 2-5 years of experience in digital marketing.
- Google Ads and Meta Blueprint certifications are preferred.
- Experience with Google Analytics (GA4), Google Tag Manager, and Search Console.
- Knowledge of WordPress and basic HTML/CSS is an advantage.
- Excellent communication, analytical, and problem-solving skills.
- Ability to manage multiple projects simultaneously and meet deadlines.

Technical Skills
- Google Ads
- Meta Ads Manager
- Google Analytics (GA4)
- Google Tag Manager
- Google Search Console
- SEO Tools (SEMrush, Ahrefs, Ubersuggest, etc.)
- Canva
- WordPress
- Microsoft Excel and PowerPoint

Key Performance Indicators (KPIs)
- Return on Ad Spend (ROAS)
- Cost Per Lead (CPL)
- Lead Generation Targets
- Website Traffic Growth
- Organic Search Rankings
- Conversion Rate
- Click-Through Ra

📌 Digital Marketing Specialist (Guwahati)
🏢 Liyaana Ad World
📍 Guwahati