MAHABIR DANWAR JEWELLERS PRIVATE LIMITED, a name synonymous with timeless elegance, reflects the Indian cultural heritage of ornaments and jewels. Our creations have exuded the true essence of exquisiteness since 1970. We, at MDJ, function with a progressive and immersive approach towards our legacy and tradition of jewelry to provide the finest happiness, adorning you forever

Job Summary:
Key Responsibilities:
Strategy & Leadership
- Develop and implement a comprehensive digital marketing strategy aligned with the brand's goals and values.
- Plan and manage the digital marketing budget to maximize ROI.

Performance Marketing & Ecommerce
- Oversee performance marketing campaigns (Google Ads, Meta, Instagram, etc.) with a focus on driving qualified traffic and conversions.
- Optimize paid advertising campaigns with solid analytical rigor (CPA, ROAS, LTV, etc.).
- Drive traffic and revenue growth for the brand’s ecommerce platform and marketplaces.

Brand & Content Management
- Collaborate with content, creative, and product teams to deliver compelling digital content (videos, reels,



blog posts, lookbooks).
- Partner with influencers and jewelry/luxury lifestyle creators for brand collaborations.

CRM & Retention
- Leverage customer data to deliver personalized experiences and product recommendations.

Social Media & Community Building
- Manage social media strategy and calendars across platforms (Instagram, Facebook, Pinterest, YouTube, LinkedIn).
- Engage with the brand’s community to build loyalty and advocacy.
- Monitor trends and competitor activity in the jewelry/luxury fashion space.

Analytics & Optimization
- Track, analyze, and report on KPIs across all digital channels using tools like Google Analytics, GA4, Meta Business Suite, etc.
- Conduct A/B testing, UX audits, and CRO strategies for continuous improvement.

Qualifications & Skills:
- Bachelor's or Master’s degree in Marketing, Digital Media, Business, or a related field.
- 7+ years of progressive d

📌 Digital Marketing Head (Bidhannagar)
🏢 Mahabir Danwar Jewellers
📍 Bidhannagar