About the Role

We are looking for a Product Manager with 3-5 years of experience in Mobile Performance Advertising and AdTech to drive the development and enhancement of Xapads' proprietary mobile advertising products.

In this role, you will work closely with Engineering, Data, Operations, Business, and other cross-functional teams to build and enhance products across campaign execution, attribution, optimization, reporting, audience intelligence, and performance measurement.

Key Responsibilities
- Own and contribute to the product roadmap for Mobile Performance and DSP capabilities, from requirement discovery through development, launch, and optimization.
- Work closely with Engineering, Data, Operations, and Business teams to define, prioritize, and deliver recent product capabilities.
- Drive integrations with Mobile Measurement Partners (MMPs).
- Define product requirements for attribution, tracking, postbacks, conversion events, install and in-app event measurement, and related performance workflows.
- Convert business and advertiser requirements into clear PRDs,



product specifications, user stories, workflows, and acceptance criteria.
- Develop features supporting performance campaign use cases such as CPI, CPA, ROAS, retargeting, audience creation, optimization, and conversion-based bidding.
- Monitor platform performance, advertiser outcomes, campaign metrics, product adoption, and operational efficiency to identify areas for improvement.
- Participate actively in sprint planning, backlog prioritization, product testing, UAT, release planning, and post-release analysis.
- Conduct competitive and market analysis across Mobile DSPs, performance advertising platforms, attribution platforms, and mobile measurement technologies.
- Work closely with Operations and Business teams to understand real-world campaign challenges and translate them into scalable product solutions.

Required Skills & Experience
- 3-5 years of Product Management experience, preferably with

📌 Product Manager (Noida)
🏢 Xapads Media
📍 Noida