Job Description - Marketing Manager
Department: Marketing
Designation: Marketing Manager
Location: Pune
Experience: 7-10 Years
Role Overview
We are looking for an experienced Marketing Manager to develop and execute marketing strategies, strengthen brand positioning, generate qualified leads, and manage digital, offline, event, and content marketing initiatives.
Key Responsibilities
1. Marketing & Branding
- Develop and execute marketing strategies aligned with business objectives.
- Manage overall brand positioning and ensure consistency across digital and offline platforms.
- Coordinate with creative, digital, PR, media, and marketing agencies.
- Plan and execute campaigns, launches, and brand initiatives.
2. Lead Generation
- Develop strategies to generate qualified leads for the Sales team.
- Coordinate Meta, Google, LinkedIn, and other digital campaigns.
- Monitor CPL, lead quality, conversions, and campaign ROI.
- Explore current lead-generation channels, partnerships, and collaborations.
3. Marketing Collaterals
- Take ownership of all marketing collaterals and ensure they are updated and readily available.
- Coordinate brochures, company profiles, presentations, project profiles, flyers, standees, videos, social media creatives, and other brand materials.
- Ensure all collaterals follow approved brand guidelines and are shared with Sales/BD teams on time.
4. Website & SEO
- Manage and coordinate the company's website with external agencies.
- Ensure website content, project pages, images, portfolios, and information are updated.
- Coordinate website improvements, landing pages, and lead-generation initiatives.
- Manage and monitor SEO activities, keyword strategy, rankings, organic traffic, and SEO-generated leads.
5. Events & Exhibitions
- Plan and manage CREDAI, expos, exhibitions, and industry events.
- Coordinate event branding, stalls, collaterals, giveaways, presentations, videos, and vendors.
- Manage pre-event, event-day, and post-event marketin
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