Job Description - Social Media Executive (Fresher)

Position: Social Media ExecutiveExperience: Fresher / 0-1 YearEmployment Type: Full-TimeLocation: Bhubaneswar, OdishaDepartment: Digital Media & Marketing

About the Role

We are looking for a creative, energetic and digitally savvy Social Media Executive to manage and grow our social media presence across platforms such as Instagram, Facebook, YouTube and X.

Key Responsibilities
- Manage daily social media accounts and publishing schedules.
- Create, curate and publish engaging posts, reels, stories and short-form content.
- Write captions, headlines, hashtags and basic social media copy.
- Monitor trending topics, viral content, hashtags and relevant conversations.
- Assist in developing social media content strategies to increase reach and engagement.
- Coordinate with the content, video and design teams for daily content requirements.
- Monitor social media performance, including views, reach, engagement and follower growth.
- Respond to comments, messages and audience interactions professionally.




- Maintain consistency in brand tone, visual identity and publishing standards.
- Research competitors and identify new content and growth opportunities.
- Stay updated with Instagram, YouTube and other platform algorithms and trends.

Requirements:
- Freshers are welcome to apply.
- Robust knowledge of Instagram, Facebook, YouTube and X.
- Good written and verbal communication skills.
- Creative mindset with an understanding of what makes content engaging.
- Basic knowledge of Canva or other design tools will be an advantage.
- Basic understanding of social media analytics is preferred.
- Ability to work in a fast-paced digital newsroom/agency environment.
- Willingness to work on trending and time-sensitive content.

Skills We Value

Creativity | Communication | Trend Awareness | Content Sense | Social Media Knowledge | Teamwork | Quick Learning | Execution

What You Will Learn
- Social media strategy and audience

📌 Social Media Executive (Bhubaneswar)
🏢 Utkal Pratidin
📍 Bhubaneswar