Post: Search Visibility Executive (SEO Executive)
Dept: Marketing Department
Experience: 3+ Years
Location: Thaltej - Shilaj Road, Ahmedabad

Job Type: Full time

About the Role

Key Responsibilities

ASO (App Store Optimisation)
- Conduct keyword research and competitor analysis for Google Play Store and Apple App Store.
- Optimise app listings, including titles, descriptions, screenshots, videos, and metadata to improve visibility and conversion rates.
- Develop and execute ASO strategies to improve app rankings, organic downloads, and user acquisition.
- Monitor app performance metrics, keyword rankings, and conversion rates.

SEO (Search Engine Optimisation)
- Plan, execute, and optimise on-page and off-page SEO strategies.
- Perform keyword research, content gap analysis, and competitor benchmarking.
- Optimise website content, meta tags, internal linking, and technical SEO elements.
- Implement link-building and digital PR strategies to improve domain authority.
- Monitor website performance using Google Analytics, Google Search Console, SEMrush, Ahrefs,



and other SEO tools.
- Track and improve Core Web Vitals, page speed, crawlability, and indexing performance.

AEO (Answer Engine Optimisation)
- Optimise content to appear in featured snippets, People Also Ask (PAA), voice search results, and AI-generated answer boxes.
- Structure content using FAQs, schema markup, and entity-based optimisation techniques.
- Create and optimise content that directly answers user intent and conversational search queries.
- Monitor visibility across AI-powered search experiences and answer engines.

GEO (Generative Engine Optimisation)
- Optimise content for AI-powered platforms such as ChatGPT, Gemini, Perplexity, Claude, and Google AI Overviews.
- Develop content strategies that improve brand mentions, citations, and authority in generative AI responses.
- Implement structured data, entity optimisation, topical authority, and semantic SEO best practices.
- Analyse how AI sear

📌 SEO Executive (Ahmedabad)
🏢 Chinmay Finlease
📍 Ahmedabad