Job Description:
Position: Digital Marketing Manager
Location: South Delhi (Alaknanda Market)
Compensation: ₹20,000-₹30,000 per month
Experience: 2+ years in Digital Marketing

Job Brief

As a Digital Marketing Manager, you will develop, implement, track, and optimize campaigns across all digital channels—from SEO and social media to OTT, payment apps, e‑commerce, etc, to drive brand awareness, engagement, and ROI.

Key Responsibilities
- Campaign Strategy & Execution

○ Develop and execute targeted campaigns for:
■ OTT Platforms (e.g., YouTube, Netflix promotional tie‑ins)

■ Payment Apps (e.g., Paytm, Google Pay user acquisition offers)

■ E‑commerce Channels (e.g., Flipkart, Amazon store promotions)

○ Manage and grow social media presence across Facebook, Instagram, LinkedIn, etc.
- Performance Measurement & Optimization

○ Monitor campaign performance against KPIs and ROI targets.

○ Identify trends and optimize budget allocation for maximum impact.

○ Conduct A/B tests to improve conversion funnels and user experience.
- Collaboration & Innovation





○ Work with design and web teams to develop high-converting landing pages and optimize UX/UI.

○ Evaluate emerging digital marketing technologies and recommend adoption.
- Budget Management

○ Develop and manage campaign budgets, ensuring cost‑efficiency.
- Marketing Automation & CRM Integration

○ Implement and optimize workflows in marketing-automation platforms.

○ Integrate digital campaigns with CRM systems to track lead-to-revenue metrics.
- Content Strategy & Production

○ Define and own the content calendar: blog posts, videos, infographics, etc.

○ Collaborate with copywriters, designers, and video producers to ensure on‑brand storytelling.
- Team Leadership & Stakeholder Communication

○ Mentor junior marketers, interns, or agency teams.

○ Prepare and present monthly/quarterly performance reports to senior leadership and clients.
- Compliance & Best Practices

○ Ensure campaigns adhere to data‑privacy reg

📌 Digital Marketing Manager (Alaknanda)
🏢 Adclan Media Services
📍 Alaknanda