Job Description:
Key Responsibilities
Brand Strategy & Planning
Support the development and execution of annual brand plans.
Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
Provide insights and recommendations to optimize brand performance.
Marketing Campaign Management
Assist in designing and executing promotional campaigns and tactical marketing initiatives.
Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
Work with creative and digital agencies to ensure timely delivery of campaigns.
Ensure all promotional activities comply with internal and regulatory guidelines.
Market Research & Insights
Analyze market trends, customer insights, and competitive landscape.
Conduct healthcare professional (HCP) feedback sessions and market research projects.
Generate actionable insights to support brand decision-making.
Sales Force Support




Partner with the sales team to develop effective communication tools and promotional strategies.
Support sales force training on product positioning, key messages, and campaign objectives.
Monitor field feedback and recommend improvements.
Cross-Functional Collaboration
Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
Support product launches, line extensions, and lifecycle management activities.
Participate in cross-functional brand team meetings.
Product Launch & Lifecycle Management
Assist in launch planning and execution of current products.
Track launch readiness and coordinate launch activities across functions.
Support portfolio management initiatives and brand lifecycle strategies.
Budget Management
Support tracking and monitoring of marketing budgets.
Ensure optimal utilization of promotional investments.
Work with finance teams for budget forecasting and reconcil

📌 Associate Product Manager (Mumbai)
🏢 Ferring Pharmaceuticals
📍 Mumbai