About The Role

We're looking for a data-driven SEO Specialist to help scale our organic growth and increase qualified pipeline. You'll own end-to-end SEO initiatives—from technical and on-page optimization to authority building, digital PR, and high-converting landing page strategy.

This role is ideal for someone who understands that contemporary SEO goes beyond rankings. You'll work closely with content, design, development, and demand generation teams to improve search visibility, strengthen brand authority, and drive enterprise leads.

Key Responsibilities

Search Engine Optimization

Ideate and build SEO-driven website page strategies focused on improving traffic, search visibility and conversions.
Create design briefs, content for new product, solution, comparison, industry, and landing pages.
Conduct keyword research, competitor analysis, and content gap analysis to identify new growth opportunities.
Perform on-page optimization across product pages, landing pages, blogs, and resource content.
Monitor technical SEO health, including crawlability, indexing, Core Web Vitals,



structured data, redirects, and site architecture.
Track SEO performance using Google Search Console, Google Analytics 4, Ahrefs, Semrush, or similar tools, and recommend data-backed improvements.
Collaborate with design and development teams to execute optimized, high-converting pages while maintaining SEO best practices.
Continuously audit existing pages and recommend UX, content, and conversion improvements.

Outreach, Digital PR & Authority Building

Execute outreach campaigns for:
Listicle and software comparison website inclusions
Sponsored articles and advertorials
Organic guest posts and contributed articles
Product reviews and editorial mentions
Identify backlink opportunities and manage link-building campaigns aligned with SEO goals.
Track domain authority growth, referring domains, and backlink quality.

Software Listing & Lead Generation Research

Research and identify high-performin

📌 SEO Specialist (Kochi)
🏢 Zappyhire
📍 Kochi