Brand Identity & Graphic Designer

Company: Pogoloom

Location: Gurugram, Haryana

Work Mode: On-site

Experience: 1–3 Years

Employment Type: Full-Time

Industry: Kids Fashion | D2C

About Pogoloom

Pogoloom is a premium Western kidswear brand creating stylish, modern, and trend-forward clothing for children aged 2–10 years. We are building a distinctive brand that combines contemporary fashion, creativity, and a strong visual identity.

We are looking for a Brand Identity & Graphic Designer who can help shape and maintain Pogoloom's visual language across digital, social media, campaigns, packaging, and other brand touchpoints.

Key Responsibilities

- Develop and maintain Pogoloom's brand identity and visual language .
- Create creative designs for Instagram, social media campaigns, advertisements, and digital platforms .
- Design marketing creatives, banners, promotional materials, presentations, and campaign assets.
- Work on packaging, labels, tags, inserts, and other brand collaterals .
- Create mood boards, design concepts, typography, color palettes, and visual directions.
- Ensure consistency of the Pogoloom brand across all communication channels.
- Collaborate with the marketing, content, and product teams to develop creative campaigns.
- Convert creative concepts into visually appealing and commercially effective designs.
- Stay updated with fashion, kidswear, design, social media, and global visual trends .
- Create designs that reflect a premium, modern, playful, and aspirational kidswear aesthetic .
- Adapt designs into multiple formats and sizes for different digital and offline requirements.




- Contribute ideas for photoshoots, campaigns, launches, seasonal collections, and brand storytelling.

Required Skills
- Strong understanding of Brand Identity & Visual Communication .
- Excellent knowledge of Adobe Photoshop and Illustrator .
- Working knowledge of Figma and/or Canva is a plus.
- Strong understanding of typography, color theory, composition, and layout .
- Good knowledge of social media design, especially Instagram .
- Ability to create both concept-driven and performance-oriented creatives .
- Strong attention to detail and consistency.
- Valuable understanding of current fashion and lifestyle design trends .
- Ability to work independently as well as with a creative team.
- Strong creative thinking and problem-solving skills.

Preferred Experience
- Experience in fashion, kidswear, lifestyle, D2C, e-commerce, or consumer brands will be preferred.
- Experience working on brand guidelines or complete visual identity systems is an advantage.
- Experience with packaging and print design will be an added advantage.
- Basic knowledge of AI creative tools such as Midjourney, Adobe Firefly, ChatGPT, or similar tools is a plus.

What We’re Looking For

We’re looking for someone who is creative, detail-oriented, trend-aware, and commercially minded —someone who doesn't just make designs look good but understands how design can build a memorable brand.

Portfolio is Mandatory

Candidates must share a portfolio showcasing:

- Brand identity projects
- Social media creatives
- Campaign designs
- Typography & layout work
- Packaging/print designs, if available

Apply with your updated CV and portfolio.

📌 Graphic Designer/ Brand identity (Gurugram)
🏢 Pogoloom
📍 Gurugram