Google Ads / Performance Marketing Specialist – Inbound Travel

Experience:
4–8 Years |
Industry:
Travel & Tourism |
Location:
Gurgaon

We are looking for a
Google Ads / Performance Marketing Specialist
with proven experience in
international lead generation
, preferably in the travel and tourism industry.

Key Responsibilities
- Plan, execute and optimise
Google Ads campaigns
to generate qualified inbound travel enquiries.
- Target travellers from
USA, UK, Canada, Australia and key European markets
- planning trips to India.
- Conduct keyword research, competitor analysis and search-intent targeting.
- Optimise campaigns for
quality leads, CPL, conversion rate and bookings
, not just clicks.
- Set up and monitor conversion tracking through
GA4/GTM and Google Ads
.




- Analyse lead quality and continuously optimise keywords, ads, audiences and landing pages.
- Work closely with the sales team to improve
lead-to-booking conversion
.

Requirements
- 4–8 years of hands-on Google Ads experience.
- Proven track record in
international B2C lead generation
.
- Travel/hospitality experience preferred.
- Robust knowledge of Google Ads, GA4, GTM and conversion tracking.
- Strong analytical and performance-driven approach.

Primary KPI:
Generate
high-quality international travellers' enquiries that convert into India tour bookings.


Interested candidates may send their CVs to
[email protected]

📌 Google Ads (Gurugram)
🏢 Caper Travel - India & The Globe
📍 Gurugram