Business Strategist
About Us
We are a New Zealand technology startup developing xlchess, an online chess platform.
Employment Type
- Remote
- Standard working hours IST
- Full-time (reduced hours are also available)
- Permanent (Internships are also available)
- Flexible start date
- This position is open to candidates at all experience levels
Responsibilities
You will be involved in a wide range of marketing activities including social media management, content creation, graphic design, video editing, YouTube channel management, SEO, email marketing, Reddit and Discord community management, outreach, Kickstarter marketing, website content updates, analytics, paid advertising, and any other marketing activities.
Initially, you will be provided with clear guidance and direction on your tasks. As you become more familiar, you will gradually be expected to work more independently and self-manage your responsibilities.
Why Join Us?
We are aiming to build something that will be the best in the world. You have the chance to be a part of it.
How to Apply
Attempt stage 1 and if you explicit it, you will hear from us.
Submission Instructions
- Email your answer to:
[email protected]
- Do not include any pleasantries.
- Keep your response under 50 words.
- Submit within 3 days
Question
Below is the original business strategy for developing a chess platform. Without changing the goal, if you could make one improvement or change to the plan to maximise the likelihood of success, what would it be?
Goal
Within 30 days, secure 25,000 USD in Kickstarter funding without spending any money on marketing or promotion.
Original Plan
- Partner with an existing chess YouTube channel.
- Use their audience to promote and launch the Kickstarter campaign.
- *(The remaining parts of the original plan are not relevant to this assessment.)*
Additional Details
- There are approximately 30 chess YouTube channels that could be suitable partnership candidates.
- The current outreach st
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