Digital Marketing Expert — Equity Only

Company:
HiWox

Location:
Remote / Hybrid | Preferred: Bhubaneswar

Commitment:
Part-time | Founding Team | Equity-Based

About HiWox
HiWox is building a
HealthTech and wellness platform
focused on preventive healthcare, personalized wellness, health intelligence, and measurable transformation through
9 areas of wellness
: Physical, Emotional, Intellectual, Social, Spiritual, Occupational, Environmental, Financial, and Sexual & Reproductive Wellness.

We are currently in the
initial product testing and development stage
and are looking for a digital marketing expert who can build HiWox's digital growth engine from the ground up.

This is an
equity-only founding team opportunity
, with no fixed salary until we secure funding and stabilize revenue.

As a Digital Marketing Expert at HiWox, your primary responsibilities would include:
- Develop and execute HiWox's end-to-end digital marketing and growth strategy.
- Build acquisition funnels across Meta, Google, YouTube, LinkedIn, and other relevant channels.
- Plan, launch, optimize,



and scale paid advertising campaigns.
- Build landing pages, lead funnels, retargeting systems, email/WhatsApp campaigns, and conversion journeys.
- Develop strategies for lead generation, customer acquisition, engagement, and retention.
- Work closely with the branding and content team to convert content into measurable business growth.
- Develop SEO and organic growth strategies around healthcare, wellness, preventive health, and the 9 areas of wellness.
- Track CAC, CPL, conversion rate, ROAS, retention, funnel performance, and other key growth metrics.
- Set up analytics, attribution, dashboards, pixels, tracking, and experimentation systems.
- Use AI and automation to improve campaign management, research, content distribution, lead qualification, and reporting.
- Continuously test recent channels, creatives, messaging, audiences, and growth strategies.

Preferred Skills & Experience
- 3+ years of e

📌 Digital marketing expert (India)
🏢 PD Consulting
📍 India