About Us

Business and Technical Training College is a registered career college based in North York, Ontario, providing career-focused education and practical training in areas such as healthcare, skilled trades, and other in-demand fields. We are a growing institution committed to delivering quality training, building solid industry partnerships, and preparing students for meaningful employment and career advancement.

About the Role

Business and Technical Training College is seeking a results-driven Performance Marketing & Social Media Specialist to manage Meta (Facebook & Instagram) and Google Ads campaigns focused on lead generation and student enrolment. The role includes planning, launching, tracking, analyzing, and optimizing paid campaigns, as well as identifying relevant social media groups and online communities for organic promotion.

We are looking for someone who can generate qualified leads, improve campaign performance and conversion rates, and identify new digital channels to increase student enrolments.

Key Responsibilities
- Plan, launch, manage,



and optimize Meta (Facebook & Instagram) and Google Ads campaigns focused on lead generation and student enrolment.
- Monitor campaign performance, budgets, targeting, keywords, audiences, and bidding strategies to maximize results.
- Track and analyze key metrics including CPL, CPA, CPC, CTR, conversion rates, ROAS, lead volume, and lead quality.
- Conduct A/B testing of ad creatives, copy, audiences, offers, and landing pages to continuously improve performance.
- Manage and verify conversion tracking through Google Tag Manager, Google Ads Conversion Tracking, and Meta Pixel.
- Research and identify relevant Facebook Groups, LinkedIn Groups, community groups, and other online platforms to promote College programs organically.
- Create and publish promotional posts in relevant groups and communities while following platform and group guidelines.
- Monitor engagement, respond to inquiries, and track le

📌 Performance Marketing (India)
🏢 business and technical training college
📍 India