Designation - Team Lead - Retention Marketing

Location: Gurugram

Experience: 2+ years

Department: Retention & CRM

About Lyxel&Flamingo;

Lyxel&Flamingo; is a leading digital agency specializing in
performance marketing, retention marketing, and data-driven customer engagement strategies
. We work with top brands to drive retention, maximize customer lifetime value, and build solid engagement strategies across digital channels.

Role Overview

We are looking for a
Retention Marketing
to grow our retention marketing practice. The ideal candidate is
hands-on with retention tools like MoEngage, Clevertap, WebEngage
, and has
deep expertise in lifecycle marketing, customer segmentation, and first-party data strategies
. The role requires a
strong understanding of retention channels like WhatsApp, Email, Push Notifications, and App Personalization
while ensuring seamless orchestration of customer journeys across touchpoints.

Key Responsibilities

Strategic Leadership & Execution
- Define and execute a
best-in-class retention marketing strategy
that improves customer engagement,



loyalty, and revenue growth for our clients.
- Lead
end-to-end campaign planning, execution, and optimization
across WhatsApp, Email, Push Notifications, and in-app personalization.
- Implement
multi-channel automation workflows
using platforms like
MoEngage, Clevertap, and WebEngage
to enhance customer experience and lifecycle marketing.
- Drive
data-driven personalization
to create hyper-relevant customer journeys and maximize engagement.

Client & Stakeholder Management
- Act as a
strategic advisor
to brands on retention marketing, CRM, and customer lifecycle strategies.
- Work closely with
brand teams, product teams, and growth marketing leaders
to align retention efforts with business objectives.
- Present
performance reports, insights, and recommendations
to clients, ensuring continuous optimization.

First-Party Data & Customer Insights
- Leverage
first-party data and customer segmentati

📌 Retention Marketing Manager (Gurugram)
🏢 Lyxel&Flamingo (L&F)
📍 Gurugram