Responsibilities:

Campaign Creation and Planning:
Develop and plan diverse PPC campaigns encompassing Paid Search, Paid Social, and Video Ads across multiple digital channels. Prepare objective-focused Campaign and Media Plans to align with business goals.

Campaign Optimization:
Oversee and optimize existing PPC campaigns to improve performance and ROI. Analyze trends and make data-driven decisions to enhance campaign effectiveness.

E-commerce Strategy Development:
Develop and implement paid media marketing strategies specific to e-commerce objectives, considering different stages of the marketing funnel. Allocate budgets effectively based on e-commerce priorities and goals.

Ad Creation and Proofing:
Write engaging copy for advertisements. Proof ads, both in terms of text and imagery, before publishing.

Data Analysis and Reporting:
Produce detailed analysis and reports of PPC campaigns. Present analytical reporting with insights to stakeholders.

Platform Proficiency:
Google Ads, META Ads Manager, LinkedIn Advertising, Amazon Ads, TikTok Ads.

Analytics and Reporting Tools:




Google Analytics (Universal Analytics and GA4). Prepare custom reports using analytics tools.

Data Manipulation:
Microsoft Excel and Google Sheets.

Programmatic Advertising:
Experience is a plus.

Paid Media Marketing Strategies:
Develop strategies based on different business goals. Understand and implement strategies aligned with various stages of the marketing funnel.

Audience Profiling and Targeting:
Robust understanding of audience profiling and targeting methodologies. Ability to implement effective bidding strategies and allocate budgets accordingly.

Communication Skills:
Excellent written and oral communication. Present insights and recommendations to stakeholders.

Qualifications:
Google Ads, Facebook Business Manager and Ads Manager, LinkedIn Advertising | GA4 and custom reporting | Excel/Google Sheets | Data manipulation advantage | Programmatic Advertising a plus | Audience pr

📌 PPC Analyst (India)
🏢 UPILA
📍 India