Role Overview
We are seeking a strategic and agile Marketing Manager with strong experience in industrial machinery or pharmaceutical equipment manufacturing. The ideal candidate will drive B2B marketing initiatives, brand positioning, and lead generation to support business growth.
Key Responsibilities
- Strategic Marketing: Develop and execute annual marketing strategies aligned with business goals.
- Campaign Management: Plan and implement campaigns to generate quality leads.
- Product Positioning: Define branding and communication strategies for products.
- Corporate Branding: Manage brochures, catalogues, presentations, and promotional materials.
- Cross-team Coordination: Collaborate with Sales, Proposal, and Technical teams.
- Events & Exhibitions: Organize trade shows, seminars, and customer meets.
- Market Research: Conduct competitor analysis and industry trend assessments.
- Business Expansion: Identify new market segments and support growth initiatives.
- Content Development: Create case studies, product literature,
and technical presentations.
- Stakeholder Management: Build relationships with industry associations and partners.
- Budget Oversight: Monitor and optimize marketing budgets.
- Performance Tracking: Track KPIs and prepare monthly reports.
- Team Leadership: Mentor and develop the marketing team.
- Global Marketing: Support domestic and international campaigns.
Desired Skills & Competencies
- Strong expertise in B2B Industrial Marketing and brand management.
- Proven ability in Market Research and competitor analysis.
- Excellent communication, presentation, and stakeholder management skills.
- Strong analytical, reporting, and project management abilities.
- Leadership qualities with a proactive, strategic mindset.
Qualification
- Bachelor’s Degree in Mechanical, Chemical, Instrumentation, Automation Engineering, or related discipline (Mandatory).
- MBA in Marketing preferred.
- Experie