POSITION: Product Marketing Manager

Job Mode : Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

We are seeking a Product Marketing Manager with a proven track record in B2B SaaS product

marketing. This individual will be responsible for positioning our products in the market, driving go-to-market strategies, and enabling sales teams with compelling messaging and competitive intelligence. You will report to the VP of Demand Generation & Revenue Strategy and work cross-functionally with Product, Sales, Customer Success, and Marketing teams.

Job Overview
Product Positioning & Messaging
- Develop and refine product positioning, messaging, and value propositions that resonate with target

audiences
- Create compelling product narratives that differentiate SalesIntel in competitive markets
- Conduct market research and competitive analysis to inform positioning strategies
- Develop messaging frameworks for different customer segments (SMB, Mid-Market, Enterprise)

Go-to-Market Strategy




- Lead go-to-market planning and execution for current product launches and feature releases
- Collaborate with Product teams to understand roadmap priorities and translate technical capabilities

into market-facing benefits
- Define target customer segments, buyer personas, and ideal customer profiles
- Develop pricing and packaging strategies in partnership with Product and Revenue teams

Sales Enablement & Training
- Create sales enablement materials including battle cards, competitive positioning, objection handling

guides, and demo scripts
- Develop and maintain sales training programs on product positioning, competitive differentiation, and

customer use cases
- Partner with Sales leadership to understand pipeline challenges and create materials to address

conversion bottlenecks
- Conduct regular sales training sessions and product updates

Customer & Market Intelligence
- Gather customer insights through interviews, surveys, and feedback analysis to inform product and

📌 Product Marketing Manager_RZ (India)
🏢 IAssess Consultants
📍 India