Role Summary
The Deputy Manager - USM Marketing will be an individual contributor responsible for end-to-end marketing for the Unified Service Management (USM) portfolio, which is part of HCLTech Digital Foundation Services. USM focuses on helping enterprises unify, automate and optimize service management across IT and business operations. The role will have primary responsibility for managing marketing programs and the relationship with a strategic global technology partner, translating alliance priorities, service offerings and growth objectives into integrated marketing programs that strengthen market visibility, deepen partner engagement, generate demand and support pipeline creation.
This is a hands-on Deputy Manager role based in Noida for a B2B marketer with 5-8 years of experience, preferably in IT services marketing. The candidate will operate as an individual contributor and report into the Marketing Lead for Unified Service Management within HCLTech Digital Foundation Services. The role will combine alliance marketing, campaign management, account-based marketing,
content and thought leadership, events, customer advocacy, stakeholder management, analytics and modern MarTech-enabled execution.
Key Responsibilities
- Marketing Strategy and Planning
: Develop annual and quarterly marketing plans for the strategic global technology partner relationship aligned to HCLTech business priorities, joint go-to-market themes, target industries, geographies, buyer personas and pipeline goals. Convert strategic objectives into campaigns, content calendars, event plans and measurable programs.
- Alliance and Relationship Management
: Serve as the primary marketing interface for the strategic global technology partner relationship. Build solid working relationships with the strategic partner’s marketing teams, HCLTech business leaders, sales, alliance, solution and delivery stakeholders; manage priorities, governance, approvals, funding and joint execution.
- Integr
📌 Business Marketing (Noida)
🏢 HCLTech
📍 Noida