Manager - Regional Retail Marketing is responsible for overseeing marketing campaigns and initiatives to increase brand awareness as well as sales for an assigned region. This role is also responsible for driving current store launches and their sustenance and growth campaigns.

Objectives
1. Achieve Sales Targets: Lead and execute marketing campaigns to meet or exceed predefined sales targets for each store in the assigned rew regions containing around to 30 to 40 stores.
2. Enhance Customer Insights and Market Understanding: Regularly analyze sales data to identify customer preferences and market trends, and use this data to inform marketing strategies.
3. Strengthen Stakeholder Relationships: Serve as the single point of contact for Regional and Cluster Managers, facilitating seamless communication and effective marketing support.
4. Improve Underperforming Stores: Identify and implement targeted marketing initiatives to turnaround the performance of stores that are not meeting sales expectations.
5. Increase Brand Awareness in Local Markets:



Develop and implement strategies to build and maintain brand presence in local markets, aiming to increase footfall and market share.

Responsibilities:
● Develop and oversee sales-oriented marketing initiatives to enhance brand awareness and increase footfall in retail stores assigned.
● Regular store visits to meet customers, store manager, cluster manager and area manager and understand their marketing support requirements.
● Strategize and execute marketing plans for new store launches, encompassing pre-launch buzz, grand opening initiatives, and post-launch sustainability efforts.
● Ensure brand consistency across all marketing materials, campaigns, and in-store experiences.
● Identify underperforming stores and develop strategies to address issues, improve performance, and drive profitability.
● Responsible for setting up a strong network of vendors / agencies for various activities planned for the respective regions.
● Pr

📌 Regional Marketing Manager (Bengaluru)
🏢 Kushals Retail
📍 Bengaluru