Job Description: Social Media Manager (Education / Digital Content)

Position: Social Media Manager
Department: Marketing & Digital Media

Job Summary:
We are looking for a creative and tech-savvy Social Media Manager who will be responsible for managing all social media platforms, creating engaging content, coordinating live classes, editing videos, running advertisements, and increasing online presence through effective digital strategies.

Key Responsibilities:
Manage and handle all social media platforms (Facebook, Instagram, YouTube, etc.)
Create, plan, and schedule daily social media posts
Develop engaging content ideas for posts, reels, stories, and campaigns
Create and edit short-form videos/reels for social media growth
Edit educational videos, promotional videos, and class recordings
Manage live class scheduling and ensure timely updates across platforms
Upload and optimize videos on YouTube and other platforms
Create captions, hashtags, thumbnails, and promotional creatives
Run and manage paid advertising campaigns (Facebook Ads, Instagram Ads, etc.)




Monitor ad performance and improve campaign results
Analyze social media insights, reach, engagement, and audience growth
Maintain brand consistency across all digital platforms
Work with the academic team to promote courses, events, and announcements
Research trending content formats and implement recent ideas
Increase followers, engagement, and online visibility

Required Skills:
Valuable knowledge of social media platforms and algorithms
Video editing skills (CapCut, Premiere Pro, Canva, or similar tools)
Knowledge of Meta Ads Manager and digital marketing
Creative thinking and content creation ability
Valuable communication and writing skills
Ability to manage multiple tasks and deadlines
Basic graphic design skills preferred

Preferred Experience:
Experience in social media management, digital marketing, or content creation
Experience working with educational institut

📌 Social Media Manager Dum Dum
🏢 BOITHOKI EDUCATIONAL INSTITUTION
📍 Dum Dum