Key ResponsibilitiesSocial Media Strategy
Develop and execute comprehensive social media strategies aligned with business objectives.
Build monthly and quarterly content calendars.
Plan campaigns around product launches, seasonal collections, festivals, and brand initiatives.
Continuously identify trends, prospects, and platform updates.

Content Planning & Creation
Create engaging content for Instagram, Facebook, Pinterest, LinkedIn, YouTube, X, and emerging platforms.
Write compelling captions, hooks, CTAs, and storytelling content.
Coordinate with photographers, designers, videographers, and influencers.
Ensure all content reflects premium brand positioning.

Community Management
Respond to comments, direct messages, and customer inquiries promptly.
Build and nurture an engaged online community.
Monitor brand sentiment and manage customer feedback professionally.
Encourage user-generated content and customer advocacy.

Performance Marketing Support
Collaborate with the digital marketing team on paid social campaigns.
Optimize content for engagement,



reach, and conversions.
Support lead generation and customer acquisition initiatives.

Analytics & Reporting
Track KPIs including:
Reach
Engagement Rate
Follower Growth
Website Traffic
Leads Generated
Conversion Rate
ROI
Prepare weekly and monthly performance reports with actionable insights.
Recommend improvements based on analytics.

Influencer & Partnership Management
Identify, evaluate, and collaborate with relevant influencers and creators.
Negotiate partnerships and campaign deliverables.
Track influencer campaign performance.

Trend & Competitor Research
Monitor competitors and industry trends.
Identify viral content opportunities.
Recommend cutting-edge content ideas and platform strategies.

Brand Consistency
Maintain a consistent visual identity, messaging, and tone across all platforms.
Ensure every post aligns with brand guidelines.

Requi

📌 Social Media Manager Lucknow
🏢 Safe Society
📍 Lucknow