Brand Manager

Position

Brand Manager – All Blues

Location

Kolkata

Employment Type

Full time

About the Role

The Brand Manager will own the development, positioning, and growth of the All Blues brand. This role will shape how customers perceive the brand and ensure a consistent premium experience across every touchpoint.

Key Responsibilities
Develop and execute the overall brand strategy.
Define the brand voice, identity, and positioning.
Plan and manage marketing campaigns.
Launch recent products with integrated marketing plans.
Coordinate with designers, photographers, agencies, and influencers.
Analyze customer insights and market trends.
Build customer loyalty and brand recall.
Oversee packaging, in-store branding, uniforms, and customer experience.
Manage the marketing calendar and budget.
Measure campaign performance and ROI.

Requirements
3–6 years in brand management, preferably in F&B;, hospitality, FMCG, or lifestyle.
Robust understanding of consumer behaviour.
Excellent storytelling and communication skills.
Experience managing creative agencies.
Data-driven mindset.

Work Location: In person

📌 Brand Manager Kolkata (India)
🏢 TerraFoodsmith
📍 India