Position: Assistant Manager – Marketing & Outreach
Location: Amity University, Kolkata Campus

Job Summary:
The Assistant Manager – Marketing & Outreach will be responsible for planning and executing marketing initiatives, student outreach activities, and institutional collaborations to enhance the university's brand visibility and support student admissions.

Key Responsibilities
Plan and execute marketing, branding, and outreach campaigns to achieve admission targets.
Build and maintain relationships with schools, colleges, coaching institutes, corporates, and other stakeholders.
Organize seminars, workshops, career counseling sessions, education fairs, and campus engagement activities.
Coordinate school visits, institutional tie-ups, and lead generation initiatives.
Support digital marketing campaigns and ensure effective promotion through online and offline channels.
Track enquiries, maintain outreach databases, and prepare MIS reports on campaign performance.
Collaborate with the admissions team to ensure timely follow-up and conversion of prospective students.
Represent the university at exhibitions, conferences, and networking events.
Conduct market research, competitor analysis, and identify current outreach opportunities.




Coordinate with internal departments for event planning, branding materials, and promotional activities.

Qualifications & Experience
MBA/PGDM in Marketing, Business Administration, or a related discipline.
5–8 years of experience in marketing, admissions, outreach, or business development, preferably in the education sector.
Experience in higher education marketing will be preferred.

Required Skills
Excellent communication, presentation, and interpersonal skills.
Robust relationship-building and networking abilities.
Proficiency in MS Office and CRM tools.
Knowledge of digital marketing and lead generation strategies.
Robust organizational, analytical, and problem-solving skills.
Willingness to travel extensively for outreach and promotional activities.

Key Performance Indicators (KPIs)
Student enquiry generation and conversion.
Number of institutional partnerships and outreach programs.
Event execution and participation metrics.
Brand visibility and campaign effectiveness.
Achievement of admission and outreach targets.

Pay: Up to ₹45,000.00 per month

Work Location: In person

📌 Assistant Manager Marketing & Outreach Kolkata
🏢 Amity University
📍 Kolkata