Brand Strategy & Positioning
Brand Stewardship: Own the WOW Chicken and WOW China brand positioning, tone of voice, and visual identity across all consumer touchpoints, ensuring consistency nationally.
Consumer Insight: Translate consumer research, category trends, and competitive intelligence into actionable brand and communication strategy.
Annual Brand Planning: Build and own the annual brand calendar, marketing budget, and campaign roadmap in line with business growth targets.
Campaign & Content Management
360 Campaigns: Plan and execute integrated campaigns across TV/OTT, digital, social, outdoor, and in-store media, from brief to post-campaign analysis.
Creative & Agency Management: Brief and manage creative, media, and PR agencies to deliver high-quality, on-brand output within timelines and budget.
New Product / Menu Launches: Lead go-to-market planning for current product and menu launches, coordinating with Product, Supply Chain, and Operations.
Trade, Regional & Retail Marketing
Outlet & VM Alignment:



Partner with Regional Marketing and Visual Merchandising teams to ensure brand consistency across outlet branding, launches, and store experience.
Trade & Partnership Marketing: Identify co-marketing, aggregator, and brand partnership opportunities to expand reach without diluting brand equity.
Regional Activation: Localize national campaigns for regional markets and support recent city / outlet launch marketing plans.
Analytics & Budget Ownership
Performance Tracking: Monitor brand health, campaign performance, and marketing ROI, using data to continuously refine strategy.
Budget Management: Own the brand's marketing P&L;, ensuring effective spend allocation across media, activation, and production.
Cross-Functional Reporting: Present brand performance and campaign outcomes to senior leadership on a regular cadence.

📌 Brand Manager Kolkata
🏢 Wow Momo Foods
📍 Kolkata