Responsibilities:
Develop and execute digital marketing strategies aligned with business objectives and revenue targets.
Plan and optimize paid marketing campaigns across Google, Meta, YouTube, Display, Affiliates and emerging digital platforms.
Drive organic growth through SEO, AIO (AI Optimization) and AEO (Answer Engine Optimization) initiatives.
Develop remarketing, audience segmentation and customer lifecycle campaigns to improve lead quality and customer lifetime value.
Collaborate with Brand, Product and Creative teams to develop high-performing digital campaigns and marketing assets.
Manage digital marketing budgets across multiple platforms while maximizing campaign ROI.
Continuously optimize Cost per Lead (CPL), Cost per Hot Lead (CPHL), Cost per Order (CPO) and Return on Ad Spend (ROAS).
Recommend budget reallocations based on campaign performance and business priorities.
Improve marketing efficiency through automation and AI-driven optimization.





Functional Skills & Knowledge-
Performance Marketing Strategy & Execution
Paid Media Planning & Campaign Optimization
Lead Generation & Funnel Management
Conversion Rate Optimization (CRO)
Website, Landing Page & User Experience Optimization
Search Engine Optimization (SEO)
AI Search Optimization (AIO & AEO)
Hyperlocal SEO & Google Business Profile Optimization
Marketing Analytics, Attribution & Performance Measurement
Customer Journey Mapping & Audience Segmentation
Marketing Automation & AI-Driven Marketing
CRM Integration & Lead Lifecycle Management
Digital Marketing Technologies (MarTech)
Budget Planning, Forecasting & ROI Management
Consumer Behaviour & Data-Driven Insights
Experimentation, A/B Testing & Continuous Optimization

📌 Digital Marketing Executive Gurugram (India)
🏢 DCM Shriram
📍 India