Position Title: Executive / Senior Executive BTL Marketing

Department: Marketing

Industry Preference: Diagnostic / Healthcare

Education: Any Graduate

About Us:

Redcliffe Labs is India's fastest growing omnichannel Pan India diagnostics service provider having its services in 220+ cities through a network of 80+ owned advanced labs and 2000+ Collection Centres powered by home sample collection across India. We are on a mission to provide quality healthcare services at affordable rates making diagnostics easily accessible and convenient to one and all.

Role Summary

The Executive / Senior Executive – BTL Marketing will be responsible for executing high-impact on-ground marketing activities to drive brand visibility, lead generation, and walk-ins. The role focuses on planning and

executing BTL campaigns such as society camps, mall activations, exhibitions, RWAs, pharmacy onboarding, and other community-level initiatives.

Key Responsibilities

BTL Planning & Execution
Plan and execute on-ground BTL marketing activities across assigned locations




Conduct society camps, health check-up camps, RWA activations, mall exhibitions, joggers’ park activities, and other local outreach programs
Execute leaflet distribution, canopy activities, and promotional drives to increase brand awarenessBTL

Camps & Activations
Coordinate end-to-end execution of health camps including permissions, setup, staffing, and reporting
Ensure effective on-ground presence and engagement during camps and activations
Support weekend and Sunday camps as per business requirements
On-ground Marketing & Partnerships Work on DSA and pharmacy onboarding initiatives under the BTL model
Coordinate with sales, operations, and channel partners for smooth execution
Build solid local-level relationships to enhance outreach effectiveness.

Channel & Partnership
Work on DSA activities and pharmacy onboarding under the BTL marketing model
Coordinate with sales, operations, and channel tea

📌 Executive Or Senior Executive Btl Marketing Noida (India)
🏢 Redcliffe Imaging
📍 India