Chanakya Business School is looking for an experienced and results-driven Digital Marketing Executive to lead our digital marketing initiatives and drive student admissions through cutting-edge marketing strategies.
Key Responsibilities
Strategy and Leadership
Implement digital marketing plans to meet institutional goals.
Lead and guide the digital marketing team.
Work with other departments to align marketing efforts.
Set tasks, deadlines and ensure timely delivery of quality work.
Collaborate with internal teams to produce high-quality, engaging visuals that enhance event visibility and attendee engagement.
Brand Building
Promote the institution’s brand online.
Ensure consistent messaging across all digital platforms.
Monitor and manage the institution’s online reputation.
Conduct market research and track growth via KPI’s
Create and Execute campaigns to boost brand awareness and engagement.
Website Management
Oversee the institution’s website to ensure its user-friendly and up-to-date.
Optimize the website for search engines (SEO).
Analyse website performance and make improvements.
Social Media
Run social media campaigns to increase engagement and followers.
Monitor trends and interact with the audience on platforms like Facebook, Instagram, and LinkedIn.
Track social media performance and adjust strategies.
Paid Advertising
Manage paid ads on Google, Facebook, Instagram, LinkedIn etc.
Target specific groups (e.g., prospective students, parents) with tailored ads.
Track ad performance and optimize campaigns.
Email Marketing
Send emails to nurture leads, engage current students, and connect with alumni.
Personalize emails for different audiences.
Measure email performance (open rates, click-through rates).
SEO and SEM
Improve website visib
📌 Digital Marketing Executive Kozhikode (India)
🏢 Chanakya Business School
📍 India
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