Role Title

Lifecycle Marketing & Growth Associate / Executive

Experience Level:
Mid level (2–4 years)

Department:
Marketing & Communications

Brand:
RailYatri

Office Location:
Kochi

Work Schedule:
5 days working (Monday – Friday)

Role Overview

We are looking for a data-driven and creative Lifecycle Marketing & Growth qualified to drive end-to-end campaign execution across user lifecycle stages. This role focuses on crafting personalized communication strategies, optimizing user journeys, and leveraging data insights to improve engagement, retention, and conversions across multiple channels.

The role requires a strong understanding of the difference between in-app marketing communications and external marketing communications, ensuring a consistent yet context-aware brand voice across owned and external platforms. The role will also support paid acquisition and performance marketing efforts to ensure a seamless connection between user acquisition, lifecycle communication, and retention.

Key Requirements

CRM, Lifecycle & Automation




Hands-on experience with CleverTap, Netcore, or similar marketing automation tools
Solid understanding of lifecycle marketing and user segmentation
Proficiency in data analysis, cohorting, and reporting
Experience with multi-channel campaign execution (Push, Email, In-app, WhatsApp)
Ability to interpret user behavior and translate insights into actionable campaigns
Familiarity with Excel / Google Sheets and dashboarding tools

Content & Communication
Creative mindset with experience in content creation and AI tools
Solid communication and stakeholder management skills

Performance Marketing & Paid Acquisition
Hands-on experience running campaigns on Google Ads and Meta Ads (Facebook & Instagram)
Understanding of paid user acquisition, retargeting, and re-engagement strategies
Experience with conversion tracking, pixels, SDK events, and attribution
Ability to analyze campaign performance (CPA, ROAS, CAC

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