Designation: Sales Development Executive - UR

Office Location:

Position description: Enhancing the sales of the assigned territory by ensuring the implementation of strategic initiatives at the ground level in the defined territory (Urban and Rural - Both)

SDE works along with VSO and ASM to ensure the execution of the following in the market. SDE will need to work the market 4 days a week.

The overall work will be governed using the SDE app. The ability to effectively deliver results, work with cross-functional teams is a very significant skill required.

Primary Responsibilities:
To ensure that the beats are optimised wherein the minimum number of outlets is 40, and maximum is 60. Also, beats must not be overlapped, or jumped
SDE (UR) will be responsible to ensure that the beat targets are achieved
Optimising the routes for RSP's in the rural areas
Outlet wise targets to be followed using RFM logic, i.e. Recency, Frequency, Monetary
# Key Outlet Relationship
Responsible for achieving the value targets of KAI




Responsible for achieving the bill cuts targets assigned for KAI
Achievement of visibility, i.e. merchandising targets for the assigned KAI
# RS Reviews
Ensuring 100% achievement of RED targets for RSSM's
Tracking absenteeism and keeping a close watch on the mandays to ensure consistency in productivity
To check and monitor the RSSM's as per the infrastructure budgets
Responsible to keep the FF attrition in check
# Trade relationships
Answering of Trade queries
Visits key outlets once every 15 days
Responsible for regular service to key outlets
# Process
Reduction of time to settle manual damage claims of RS SS
Reduction in attrition of FF
SDE needs to have a funnel of backup Salesman/Distributor created which needs to be refreshed on a periodical basis.
# Prospects Identification Finalization
Identifying and finalizing the prospects for RSP, SUBD
Ensuring backup creation for the existing SS

Additional Respons

📌 Personal Care Chennai
🏢 CavinKare
📍 Chennai