Head – Marketing

Industry: FMCG Food Manufacturing – Biscuits, Chocolates & Confectionery

Location: Hyderabad – Corporate Office

Department: Marketing

Reporting To: Managing Director

Team Management: 10+ Direct & Indirect Reportees

About the Role

We are seeking a visionary and result-oriented marketing leader to spearhead the national marketing function for a rapidly growing FMCG food organization. The Head – Marketing will be responsible for driving brand leadership, consumer growth, market penetration, and revenue acceleration across a diversified portfolio of biscuits, chocolates, confectionery, and allied food categories.

This role demands a strategic yet execution-focused professional with solid expertise across brand management, ATL & BTL marketing, digital transformation, e-commerce growth, trade activation, packaging communication, consumer insights, and innovation-led product commercialization.

The incumbent will work closely with the Managing Director and cross-functional leadership teams to build scalable brands, strengthen consumer connect,



enhance retail visibility, and create impactful integrated marketing ecosystems across traditional and contemporary trade channels.

Key Responsibilities

Strategic Brand Leadership
Develop and lead the company’s long-term national marketing vision aligned with business growth objectives and category expansion plans.
Build and strengthen consumer-centric brands across multiple FMCG food categories and price segments.
Drive brand positioning, architecture, differentiation, and market relevance in highly competitive retail environments.
Lead annual marketing strategy, campaign calendars, consumer communication frameworks, and innovation roadmaps.
Analyse market trends, consumer behaviour, competitive intelligence, and emerging category prospects to accelerate business growth.

ATL Marketing & Media Management
Conceptualize and execute high-impact ATL campaigns across Television, Print, Radio, Outdoor

📌 Marketing Head Hyderabad (India)
🏢 Connecting Chains
📍 India