Designation: Sales Development Executive - Urban

Office Location:

Position description:

Enhancing the sales of the assigned territory by ensuring the implementation of startegic inititatives at the ground level in the defined territory (Urban)

SDE works along with VSO and ASM to ensure the execution of the following in the market. SDE will need to work the market 4 days in a week.

The overall work will be governed using the SDE app. Ability to effectively deliver results ,working with cross functional teams is a very significant skill required

Primary Responsibilities:
Beat Optimisation
To ensure that the beats are optimised wherein the minimum number of outlets is 40, and maximum is 60. Also, beats must not be overlapped, or jumped
SDE (Urban) will be responsible to ensure that the beat targets are achieved
Outlet wise targets to be followed using RFM logic, i.e. Recency, Frequency, Monetary
Key Outlet Relationship
Responsible for achieving the value targets of KAI
Responsible for achieving the bill cuts targets assigned for KAI
Achievement of visibility,



i.e. merchandising targets for the assigned KAI
RS Reviews
Ensuring 100% achievement of RED targets for RSSM's
Tracking absenteeism and keeping a close watch on the mandays to ensure consistency in productivity
To check and monitor the RSSM's as per the infrastructure budgets
Responsible to keep the FF attrition in check
Trade relationships
Answering of Trade queries
Visits key outlets once every 15 days
Responsible for regular service to key outlets
Process
Reduction of time to settle manual damage claims of RS
Reduction in attrition of FF
Prospect Finalization
SDE needs to have a funnel of backup Salesman/Distributor created which needs to be refreshed on a periodical basis.

Additional Responsibilities:

Reporting Team
Reporting Designation: Area Sales Manager - Urban (DESIG_1083)
Reporting Department: FMCG SD - Urban (PC0012)

Educational qualifications pref

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