Role & responsibilities :
Develop and execute global product marketing strategies for our billing and e-invoicing SaaS platform.
Identify target SME segments, industries, and international markets for expansion.
Define product positioning, messaging, and value propositions.
Develop go-to-market strategies for recent features, products, and markets.
Create customer personas and understand SME buying behavior.
Work closely with the Sales, Product, and Business Development teams to generate qualified leads and increase user adoption.
Develop marketing content, sales enablement materials, case studies, presentations, and product campaigns.
Conduct competitor and market analysis.
Build strategies to increase product penetration, customer acquisition, and user growth.
Track marketing performance and optimize campaigns based on data and results

Preferred candidate profile :
Proven experience in Product Marketing for B2B SaaS,



billing, ERP, accounting, fintech, or SME software products.
Experience marketing products targeted at SMEs and businesses with 10010,000 users.
Experience in global or international markets.
Robust understanding of SaaS product marketing and go-to-market strategies.
Experience in customer acquisition, product adoption, market penetration, and demand generation.
Robust analytical, communication, and strategic thinking skills.
Experience working closely with product and sales teams.

Preferred Experience

Experience with products such as:
Billing and invoicing software
E-invoicing platforms
Accounting software
ERP solutions
Fintech products
B2B SaaS platforms
SME business management software

📌 Product Marketing Manager Bengaluru
🏢 Flickverse
📍 Bengaluru