Role Summary: We are looking for a Research / Consumer Insights / Data Science professional who can translate complex data into compelling, decision-ready narratives. This role will drive a unified view of audience behavior across TV and Digital, enabling leadership to take data-backed strategic actions. Key Responsibilities:
### Cross-Screen Data & Measurement
### Build and manage integrated deterministic datasets across TV & Digital ecosystems
### Design and own the “Total Audience Measurement” framework to deliver a unified view of reach, consumption, and engagement
### Consumer Insights & Analytics
### Analyze cross-screen behavioral journeys and consumption patterns
### Generate actionable insights to solve key business problems
### Performance Tracking & MIS
### Design and maintain centralized MIS dashboards tracking KPIs across business units
### Identify performance gaps and provide transparent, data-backed recommendations




### Develop predictive models for cross-screen consumption and engagement trends
### Drive AI-led automation and analytics adoption to improve efficiency and scalability
### Storytelling & Stakeholder Management
### Translate data into explicit narratives and executive presentations
### Drive alignment through workshops and leadership forums
Qualifications & Key Skills:
### 8+ years of experience in consulting, strategy, analytics roles.
### Hands on experience of SQL & data processing.
### Strong grasp of business concepts and data interpretation.
### Excellent written and verbal communication skills.
### Ability to simplify complex ideas and tailor messages for various audiences.
### Work in quick-paced workplace.

📌 Associate Director Cross Screen Consumption Mumbai (India)
🏢 JioStar
📍 India