17 Aug
|
Leon Grill
|
India
Looking for a highly analytical and results-oriented Performance Marketing Analyst who will be responsible for planning, executing, monitoring, and optimizing digital marketing campaigns across Meta and Google platforms. The ideal candidate should have hands-on experience in paid advertising, Google Business Profile management, campaign analytics, and budget optimization.
Performance Marketing
Plan, launch, and manage paid advertising campaigns across:
Meta (Facebook & Instagram)
Google Ads (Search, Display, Performance Max, YouTube)
Allocate and optimize campaign budgets to maximize conversions and ROAS.
Develop audience targeting strategies based on demographics, interests, behaviors, and store locations.
Google Business Profile Management
Manage and optimize Google Business Profiles for all Leon's outlets.
Ensure store information, operating hours, contact details, menus, and images are accurate and updated.
Publish regular offers, announcements, and promotional posts.
Improve local search rankings and visibility using Google Business Profile best practices.
Track profile performance including calls, direction requests, website clicks, and customer interactions.
Required Skills
Solid understanding of Meta Ads Manager.
Hands-on experience with Google Ads.
Knowledge of Google Business Profile optimization.
Robust analytical and problem-solving abilities.
Experience with audience segmentation and remarketing.
Excellent reporting and dashboard creation skills.
Robust communication and stakeholder management abilities.
Ability to manage multiple campaigns simultaneously.
Detail-oriented with a focus on data accuracy and performance improvement.
Qualifications
Bachelor's degree in Marketing, Business, Digital Marketing, or a related field.
25 years of experience in Performance Marketing or Digital Marketing.
Experience in the QSR, retail, food delivery, hospitality, or e-commerce industry is preferred.
Relevant certifi
📌 Performance Marketing Analyst Bengaluru (India)
🏢 Leon Grill
📍 India