Location: Mumbai (On-site)
Employment Type: Full-Time

About AVAIA

AVAIA is a ready-to-wear womenswear label designed in Mumbai, blending contemporary silhouettes with exceptional Indian craftsmanship. We are looking for a creative, fashion-forward individual to build and manage our digital presence as we prepare for launch.

Key Responsibilities
Develop and execute AVAIA's social media strategy across Instagram and other relevant platforms.
Plan and maintain a monthly content calendar aligned with product launches and campaigns.
Capture and create behind-the-scenes, atelier, production and lifestyle content.
Edit high-quality reels, videos and carousel posts.
Write engaging captions that reflect the brand's luxury positioning.
Manage day-to-day posting, scheduling and community engagement.
Respond to comments and direct messages professionally.
Coordinate with photographers, videographers, influencers and creative freelancers.
Stay updated on luxury fashion trends and social media practices.




Ensure all content maintains AVAIA's premium and consistent visual identity.

Requirements
1–3 years of experience managing social media for a premium fashion or luxury fashion brand.
Solid understanding of Instagram growth, Reels and content strategy.
Excellent visual storytelling and aesthetic sense.
Proficiency in Canva, Adobe Creative Suite or CapCut.
Experience with content planning and scheduling tools.
Strong written and verbal communication skills.
Passion for fashion, luxury and branding.
Photography and videography skills are an added advantage

Preferred Qualities
Detail-oriented with a refined eye for aesthetics.
Creative thinker with strong organisational skills.
Able to work in a fast-paced startup setting.
Self-motivated and proactive.
Enthusiastic about building a luxury fashion brand from the ground up.

Perks
Opportunity to be part of a growing luxury fashion label from its inception.
Creative ownershi

📌 Social Media Mumbai
🏢 AVAIA
📍 Mumbai