Job Title:
Meta Ads

Location:
Office-based (East Delhi)

Experience:
1–3 Years

Type:
Full-time

About Us

MarketInc is a performance-driven digital marketing agency with teams in Sydney and Current Delhi, based in Krishna Nagar, East Delhi. We partner with brands across industries to deliver scalable growth through data-backed marketing strategies in a rapid-paced, collaborative setting.

Role Overview

We’re looking for a
Meta Ads Specialist
who can independently plan, execute, and optimize high-performing paid social campaigns across Meta platforms (Facebook & Instagram). This role requires deep expertise in performance marketing, audience targeting, and conversion optimization, with a strong focus on ROI and scalability.

Key Responsibilities
Plan, launch, and manage Meta Ads campaigns across Facebook and Instagram
Develop full-funnel campaign strategies (awareness, consideration, conversion, retargeting)
Conduct audience research, segmentation, and targeting optimization
Continuously test creatives, copy, and formats (A/B testing)



to improve performance
Optimize campaigns for key metrics such as CPA, ROAS, CTR, and conversions
Manage budgets efficiently and scale winning campaigns
Collaborate with designers and content teams for high-converting ad creatives
Analyze campaign performance and provide actionable insights and reports
Track pixel events, conversion APIs, and ensure accurate data tracking
Stay updated with Meta Ads trends, algorithm changes, and best practices

Requirements
1–3 years of hands-on experience running Meta Ads campaigns
Strong understanding of Facebook Ads Manager and campaign structures
Proven track record of managing and scaling paid social campaigns
Experience with audience targeting, retargeting, and lookalike audiences
Solid understanding of conversion tracking (Meta Pixel, events, CAPI)
Analytical mindset with the ability to interpret data and optimize performance
Familiarity with tools like Google

📌 Meta Ads Delhi
🏢 MarketInc
📍 Delhi