Job Summary

We are looking for Performance Marketer especially "PPC Ad Expert" (Especially META) who will be responsible for handling the complete growth marketing funnel – from awareness to acquisition, conversion, retention, and re-marketing. This role requires hands-on expertise in performance marketing, analytics, automation, and experimentation to drive measurable growth.

Key Responsibilities

· Campaign Strategy & Execution
Plan and run paid campaigns across Google Ads, Meta Ads (Facebook/Instagram), YouTube, LinkedIn, and emerging platforms.
Build, monitor, and optimize search, display, video, app install, and re-marketing campaigns.
Manage both B2C and B2B campaigns depending on brand/business goals.

· Funnel Optimization
Own the customer acquisition funnel: Awareness → Consideration → Conversion → Retention.
Run experiments on ad creatives, landing pages, lead forms, and checkout flows to improve conversions.
Set up and optimize lead nurturing workflows (email/SMS/WhatsApp).

· Analytics & Data-driven Marketing
Track and optimize CAC, LTV, ROAS, CTR,



CPA, Churn Rate.
Use Google Analytics, GA4, Tag Manager, Data Studio, CRM dashboards to monitor campaign success.
Create dashboards and reports for leadership with actionable insights.

· Growth & Automation
Implement marketing automation tools (HubSpot, Zoho, Mailchimp, or similar).
Run drip campaigns, remarketing workflows, and trigger-based customer journeys.
Manage lead scoring, segmentation, and retargeting to maximize ROI.

· Cross-functional Collaboration
Work with design and content teams for high-performing creatives and copies.
Collaborate with product/sales teams to align campaigns with business goals.
Suggest and drive A/B testing for current product features, offers, and bundles.

Key Skills & Competencies
Proven hands-on experience in Google Ads, Meta Ads, YouTube, LinkedIn Ads, SEO basics.
Robust command over conversion tracking, pixel setup, attribution models.
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📌 Ppc Ad Expert Ahmedabad (India)
🏢 IKON Marketing Consultant
📍 India