17 Aug
|
Rackbank
|
Indore
Job Title: Head of Marketing
Location: Indore
Key Responsibilities:
A. Marketing Strategy & GTM
Own the annual marketing plan aligned to revenue targets — channel mix, budget allocation, and quarterly OKRs
Define and execute Neevcloud's go-to-market across ICP segments: AI/ML startups, BFSI, Healthcare, Government
Position Neevcloud's India sovereignty and GPU cost advantage against AWS, Azure, and international GPU cloud providers
Drive launch campaigns for current products (AI inferencing platform, PaaS, edge computing)
Build and maintain competitive intelligence — monitor Vultr, DigitalOcean, E2E Networks, OVHcloud
B. PPC & Performance Marketing
Own Google Ads (Search, Display, YouTube), LinkedIn Ads, and programmatic campaigns end to-end
Manage media budget with ROI accountability — target CPL, CAC, and ROAS benchmarks
Run A/B tests on ad copy, landing pages, and CTAs to continuously improve conversion rates
Build retargeting workflows to re-engage trial signups, website visitors, and churned leads
Leverage Google Performance Max, Smart Bidding,
and AI-assisted targeting for GPU/cloud search keywords
Manage PPC for high-intent keywords: 'GPU cloud India', 'AI cloud provider', 'GPU rental India', 'NVIDIA GPU server', 'AWS alternative India'
C. Content & SEO Marketing
Commission and oversee technical content (blogs, tutorials, case studies, whitepapers) targeting developer and enterprise audiences
Build an SEO strategy to rank for high-intent cloud/AI keywords in India, reducing dependency on paid traffic over time
Develop customer case studies and ROI proof points for BFSI and enterprise verticals
Manage Neevcloud's LinkedIn, Twitter/X, and developer community presence
D. Demand Generation & Pipeline
Build and manage multi-touch demand gen campaigns: webinars, events, email nurture sequences, and ABM for enterprise accounts
Collaborate with sales to define MQL-to-SQL handoff criteria and optimize lead quality
Partner wit
📌 Head Of Marketing Indore
🏢 Rackbank
📍 Indore