Role & responsibilities

Database Management & Data Quality
Manage and maintain centralized databases for conferences, learning programs, certification initiatives, memberships, and people engagement activities.
Cleanse, validate, update, and enrich databases to ensure accuracy and completeness.
Eliminate duplicate records and maintain data hygiene standards.
Create and maintain standard operating procedures (SOPs) for data management.

Data Segmentation & Audience Profiling
Segregate databases based on:
Industry sectors
Functional roles (HR, L&D;, Talent Acquisition, DEI, Leadership, Technology, etc.)
Designation levels (CHRO, HR Head, Director, Manager, Specialist)
Geography and regional markets
Existing customers, prospects, and partners
Build targeted audience lists for conferences, webinars, roundtables, certifications, and learning programs.

Excel & Data Analytics
Advanced management of Excel spreadsheets and large datasets.
Utilize Pivot Tables, VLOOKUP/XLOOKUP, Power Query, dashboards, and reporting tools.




Generate business insights from attendee, delegate, sponsor, exhibitor, and campaign data.
Support leadership with data-driven reports and recommendations.

Conference & Event Support
Manage delegate, speaker, sponsor, exhibitor, and partner databases.
Track registration trends, attendance patterns, and engagement metrics.
Support attendee acquisition campaigns through accurate targeting and segmentation.
Monitor event funnel performance from invitation to registration and attendance.
Prepare post-event analytics and stakeholder reports.

B2B Campaign Management
Support email marketing and outreach campaigns through audience segmentation.
Build and maintain prospect databases for sponsorship, exhibition, and partnership prospects.
Coordinate campaign lists for telemarketing, digital marketing, and inside sales teams.
Track campaign performance metrics including open rates, CTR, registrations, conversions,

📌 Database Manager Gurugram
🏢 Society for Human Resource Management (SHRM)
📍 Gurugram