Key Responsibilities
Identify and onboard relevant influencers and content creators for retail campaigns, store launches, and brand activations.
Coordinate with influencers, agencies, and internal stakeholders to ensure seamless campaign execution.
Assist in planning and executing influencer-led retail events, mall activations, and in-store campaigns.
Track campaign deliverables, timelines, and content approvals.
Maintain influencer databases, campaign trackers, and marketing calendars.
Monitor campaign performance and prepare post-campaign reports with key insights.
Research social media trends, emerging creators, and competitor retail marketing initiatives.
Support content coordination by ensuring influencer content aligns with brand and retail objectives.