Key Responsibilities
Growth Strategy & Ownership
Define and execute the overall growth roadmap across acquisition, retention, and reactivation.
Own key growth metrics including CAC, LTV, retention rates, churn, and ROI.
Identify growth prospects through data analysis, customer insights, and market trends.
Performance Marketing
Plan, execute, and optimize paid campaigns across channels (Meta, Google, programmatic, affiliates, etc.).
Continuously improve campaign performance through A/B testing, audience segmentation, and creative optimization.
Manage budgets efficiently to maximize ROI and scale high-performing channels.
CRM & Lifecycle Marketing
Own CRM strategy including email, SMS, push notifications, and WhatsApp campaigns.
Design lifecycle journeys (onboarding, engagement, retention, win-back).
Segment users based on behavior, demographics, and lifecycle stage to drive personalization.
Retention & Reactivation
Develop and implement strategies to improve repeat usage and reduce churn.
Design reactivation campaigns targeting dormant users.




Collaborate with product and operations teams to enhance customer experience.
In-App Campaigns & Engagement
Drive in-app messaging, offers, and personalization strategies.
Work closely with product/tech teams to implement growth experiments within the app.
Optimize funnels and user journeys to improve conversion rates.
Execution & Experimentation
Be hands-on in executing campaigns, setting up tools, and analyzing performance.
Run continuous experiments across channels and funnels to drive growth.
Build dashboards and reports to track performance and derive actionable insights.

Qualifications & Experience
4–7 years of experience in growth, performance marketing, or CRM roles (preferably in D2C, E-comm, QSR, or retail).
Solid understanding of digital marketing channels and analytics tools.
Proven experience in managing end-to-end growth funnels (acquisition to

📌 Growth Manager Bengaluru
🏢 Coffee Day Global
📍 Bengaluru