Location: Bengaluru (Onsite Preferred)
Employment Type: Full time

About the Role

We are looking for a results-oriented Digital Marketing Specialist to plan, execute, and optimize digital marketing campaigns across multiple channels. The ideal candidate should have hands-on experience in performance marketing, social media, lead generation, and analytics, with a solid focus on delivering measurable business growth.

Key Responsibilities
Performance Marketing
Plan, launch, and optimize Google Ads (Search, Display, Performance Max, YouTube & Remarketing).
Manage Meta Ads (Facebook & Instagram) campaigns for lead generation, conversions, and brand awareness.
Monitor campaign performance and optimize for ROAS, CPA, CPL, CTR, and conversions.
Conduct keyword research, audience targeting, and A/B testing.

Social Media Marketing
Develop and execute content strategies across LinkedIn, Facebook, Instagram, YouTube, X (Twitter), and Reddit.
Create and manage monthly content calendars.
Publish engaging posts, reels, carousels, videos, and promotional campaigns.




Build and manage online communities while increasing engagement and brand awareness.

SEO & Website Marketing
Perform on-page and off-page SEO activities.
Conduct keyword research and competitor analysis.
Optimize website content, landing pages, and blogs for search engines.
Monitor website performance using Google Search Console and SEO tools.

Analytics & Reporting
Set up and manage Google Analytics 4 (GA4), Google Tag Manager (GTM), Meta Pixel, and conversion tracking.
Prepare weekly and monthly performance reports with actionable insights.
Track campaign KPIs and recommend optimization strategies.

Lead Generation & Automation
Generate high-quality leads through paid and organic marketing channels.
Create and optimize landing pages to improve conversion rates.
Manage email marketing campaigns and marketing automation workflows.
Collaborate with the sales team to improve lead

📌 Digital Marketing Specialist Bengaluru
🏢 Nextera Technologies
📍 Bengaluru