Our client is India's leading campus operations SaaS platform, trusted by 100+ educational institutions including some of the country's most reputed universities. The platform serves 400,000+ students and manages ₹500+ Cr in fees. Founded by an award-winning entrepreneur and recognised by leading global EdTech indices and government innovation programs.

The Role

Own the company's digital presence end-to-end. You will drive demand generation for a B2B sales team selling to large institutions, while building a brand that hundreds of thousands of end users interact with daily. That dual audience, institutional decision-makers on LinkedIn and young end users on Instagram, is what makes this role engaging. You will work directly with the founder-CEO and sales leadership, with full ownership of channels, content, and pipeline contribution.

What you'll do
Own the digital marketing engine: SEO, LinkedIn, email campaigns, paid ads (Google/Meta), and website conversion
Generate and nurture qualified leads for the B2B sales team, and own MQL targets and campaign ROI




Build the content calendar: case studies, customer stories, blogs, short-form video, and social posts across LinkedIn, Instagram, and YouTube
Turn measurable customer wins into compelling proof-led campaigns
Manage marketing analytics: track funnel metrics, report what's working, and cut what isn't
Coordinate with design and agency partners for creatives, and leverage AI tools to move rapid as a lean team
Support event marketing including industry conferences, webinars, and award submissions

What we're looking for
Proven lead generation track record. You can show pipeline numbers you have driven, not just impressions
Hands-on across SEO, performance marketing, email automation, and LinkedIn organic
Solid writing: you can produce a case study, a founder's LinkedIn post, and ad copy in the same week
Comfortable with analytics (GA4, Search Console, CRM reporting) and AI-assisted content wo

📌 Digital Marketing Lead Bengaluru
🏢 Versatile.club
📍 Bengaluru