Role & Responsibilities
Campaign Oversight & Execution:
Digital Campaign Management
Execute the annual digital marketing calendar in collaboration with brand team, creative team & external agencies
Establish pre-campaign benchmarks for digital marketing campaigns, videos/animations, social media, etc.
Design campaign briefs for the agencies
Inform on micro-targeting and personalization of campaigns
Co-create (with agency) A/B test plan & targets based on benchmarks
Drive a KPI-driven approach in all digital marketing campaigns
Coordinate with agency for creatives & media buying
Monitor the overall output of external agencies (Content Marketing, Social Media, ORM, etc.)

Agency Collaboration:
Work closely with external agencies to provide feedback on campaign strategies, assets, and performance
Ensure campaigns are executed as per agreed timelines, quality standards, and objectives

Approval Management:




Oversee the approval process for all digital assets (content, creatives, etc.)
Ensure that all necessary sign-offs are obtained on time from all department heads
Communicate feedback promptly to agencies

Quick Turnaround & Timely Deliverables:
Maintain an productive workflow by ensuring all assets and campaign materials are reviewed and approved quickly
Ensure campaigns launch without delays

Brand & E-commerce Shoots:
Coordinate brand and e-commerce shoots
Ensure content aligns with marketing strategies and is ready for campaign use

Performance Monitoring & Reporting:
Track and measure the performance of campaigns once live
Work with agencies to gather insights and data
Share regular updates with internal teams and stakeholders

📌 Digital Marketing Executive Bengaluru (India)
🏢 VBeyond
📍 India