Designation - Digital Marketing Manager

At Creamline Dairy Products Limited (CDPL), a Godrej Agrovet company, we are shaping the future of dairy with trusted brands, robust farmer partnerships, and a growing portfolio of nutritious products. Operating across Southern India and beyond, we serve millions of consumers through our flagship brand, Godrej Jersey. Join us to build a career that combines purpose, scale, and growth in one of India's most energetic food categories

Location: Hyderabad

Experience: 57 years in digital media agencies and supporting clients in FMCG / consumer durable space.

Function: Marketing | Reports to: Head of Marketing

Role Purpose

Drive the marketing demand generation digital marketing funnel with Performance (Digital), Social Media (Meta, Youtube and Influencers), and Digital media planning — for CDPL's Godrej Jersey brand portfolio by building a high-impact digital presence. The role owns performance digital marketing and social media strategy to expand brand reach, engage recent audiences,



and generate consumer interest in a competitive dairy category.

Key Responsibilities

Performance Digital Marketing
Plan, execute, and optimise paid digital campaigns (search, display, video, programmatic) focused on reach, awareness, and consideration metrics.
Own campaign budgets, ROI tracking, and continuous optimisation across platforms.
Build measurement frameworks: track funnel metrics (impressions, reach, engagement, CTR, cost per engaged user) and translate data into actionable insights.

Social Media — Influencer & Meta
Design and manage the influencer marketing programme: identification, partnerships, content collaboration, and performance evaluation.
Lead Meta (Facebook, Instagram) strategy — organic and paid — including content calendars, community engagement, and campaign amplification.
Keep the brand ahead of platform trends, formats, and algorithm shifts to maximise organic and paid visibility.

Cross-Functional Collabora

📌 Digital Marketing Manager Hyderabad (India)
🏢 Creamline Dairy Products (CDPL)
📍 India