Role Overview

We are looking for a proactive and detail-oriented Content Marketing Lead / Outreach Specialist to lead our off-page SEO and digital outreach initiatives. This role is responsible for building and managing publisher relationships, expanding our media inventory, coordinating cross-functional execution, and ensuring high-quality content placements for clients.

You will work directly with the Founder, playing a key role in shaping outreach strategies, improving operational efficiency, and delivering measurable results for clients across multiple industries.

Key Responsibilities:

Publisher & Website Network Management
Build, maintain, and continuously expand a high-quality inventory of publishers, blogs, news websites, and niche platforms.
Identify recent outreach prospects across industries and geographies to strengthen the company's content marketing capabilities.
Evaluate publisher quality based on SEO metrics, audience relevance, editorial standards, and commercial viability.

Client Communication & Strategy




Work closely with clients to understand their content marketing, digital PR, and off-page SEO requirements.
Translate client objectives into actionable outreach and publication plans.
Provide recommendations on publisher selection, campaign approach, and expected outcomes.

Vendor & Publisher Negotiation
Build long-term relationships with publishers, media partners, and website owners.
Negotiate commercial terms to secure the best pricing, turnaround times, and placement opportunities.
Manage vendor performance while maintaining quality standards and profitability.

Cross-Functional Project Management
Coordinate with the SEO, Content, and Account Management teams to ensure timely execution of off-page SEO campaigns.
Ensure content requirements, anchor texts, URLs, and publication guidelines are communicated clearly to all stakeholders.
Track campaign progress and proactively resolve execution bottlenecks.

Quality Assur

📌 Content Marketing Lead/outreach Specialist Mumbai (India)
🏢 Ruglas Media
📍 India