NFAD CO-OPERATIVE SOCIETY

Position: Digital Marketing Manager

Location: Head Office / All Branches[TCR & EKM]
Department: Marketing & Communications
Working Hours: As per NFAD office timing[9.30 - 5.30]
Experience Required: 6 Months –above 2 Years

About NFAD

NFAD Co-operative Society is a member-focused financial institution committed to community development, transparency, and growth. We aim to strengthen our digital presence to better connect with members and promote our schemes and services effectively.

Job Objective

The Digital Marketing Manager will be responsible for planning, executing, and managing all online marketing strategies to enhance NFAD’s brand visibility, generate leads, and support branch growth.

Key Responsibilities
Develop and implement digital marketing strategies aligned with NFAD goals
Manage NFAD social media platforms (Facebook, Instagram, WhatsApp Business, etc.)
Plan monthly content calendars and promotional campaigns
Oversee creation of posters, banners, reels, and digital creatives




Monitor and respond to online enquiries and member messages
Coordinate with branch heads for local promotions & updates
Track campaign performance and prepare monthly reports
Manage website updates and online notices
Run paid ad campaigns (Meta / Google) within approved budgets
Ensure brand consistency across all digital platforms
Train and guide interns or junior marketing staff

Required Skills
Robust knowledge of digital marketing tools & platforms
Experience in social media management & online promotions
Basic graphic design knowledge (Canva / Photoshop)
Understanding of SEO, paid ads & content strategy
Valuable communication skills in English & Malayalam
Analytical & reporting skills
Leadership & team management abilities

Qualification
Degree / Diploma in Marketing, Digital Marketing, BBA, B.Com, or related field
Certification in Digital Marketing will be an added advantage

What NFAD Offers
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