Job Summary

The Digital Marketing Executive is responsible for planning, implementing, and monitoring the hospital's digital marketing activities to increase brand awareness, patient engagement, lead generation, and online reputation. The role involves managing social media platforms, website content, digital advertising, SEO, online campaigns, and analytics while ensuring compliance with healthcare advertising guidelines.

Key ResponsibilitiesWebsite Management
Maintain and update the hospital website.
Publish doctor profiles, health packages, blogs, and announcements.
Ensure website information is accurate and up to date.
Coordinate with the IT team for website improvements.

Social Media Management
Manage Facebook, Instagram, LinkedIn, YouTube, and Google Business Profile.
Create daily posts, reels, patient awareness campaigns, and health tips.
Respond to messages, comments, and patient enquiries professionally.
Increase followers and engagement.

Content Creation
Develop creative content including:
Posters
Videos
Reels
Health awareness campaigns




Patient testimonials
Doctor interviews
Festival and health day creatives

Digital Advertising
Plan and execute Google Ads and Meta (Facebook/Instagram) Ads.
Monitor advertising budgets.
Optimize campaigns to improve enquiries and appointments.
Generate qualified patient leads.

Search Engine Optimization (SEO)
Improve hospital website ranking on search engines.
Optimize keywords related to hospital services.
Monitor organic traffic and search performance.

Email & WhatsApp Marketing
Create promotional email campaigns.
Send appointment reminders and health package promotions.
Manage WhatsApp Business campaigns while ensuring patient privacy.

Online Reputation Management
Monitor Google Reviews and other online platforms.
Encourage satisfied patients to leave reviews.
Respond professionally to reviews and feedback.

Campaign Management
Plan monthly digital campai

📌 Digital Marketing Specialist Pollachi
🏢 Prabhu Hospital
📍 Pollachi